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Bauducco's translator
Pais e filhos adolescentes têm muita dificuldade de comunicação e até de convivência, pela falta dessa comunicação. Com isso, criamos um tradutor de linguagem de rua/ Gírias entre diferentes gerações, incentivando um momento divertido em família.
My rule: Idea, concept, copy.
With: Rafaela Breviglieri.
SOL / Solar Bottle
An invitation in the form of a bottle. Sol created a limited and exclusive edition of its bottle. The special edition brought messages printed with photosensitive ink that only when exposed to the sun would reveal their message.
My role: Idea, Script, Copy.
With: Leon Guimarães
A very pretty (and modest) senior copywriter
Devassa Tropicaê
Using artificial intelligence, we created a beer-flavored fruit to prank our digital audience on April Fools’ Day. This one of a kind fruit, named “FrutASSA”, not only generated buzz on social media, but also served as a segway to a bigger brand announcement: a new AND REAL fruity beer flavor.
My role: Idea, copy.
With: Leon Guimarães, Pedro Alonso e Rodolfo Krupka
WINNER
Bronze Effie LATAM
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