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Bauducco's translator
Pais e filhos adolescentes têm muita dificuldade de comunicação e até de convivência, pela falta dessa comunicação. Com isso, criamos um tradutor de linguagem de rua/ GÃrias entre diferentes gerações, incentivando um momento divertido em famÃlia.
My rule: Idea, concept, copy.
With: Rafaela Breviglieri.
SOL / Solar Bottle
An invitation in the form of a bottle. Sol created a limited and exclusive edition of its bottle. The special edition brought messages printed with photosensitive ink that only when exposed to the sun would reveal their message.
My role: Idea, Script, Copy.
With: Leon Guimarães
A very pretty (and modest) senior copywriter
Amstel / Pare de contar calorias
DON'T COUNT CALORIES, COUNT MOMENTS
Nope. We won't go around spreading that our beer is pure malt with fewer calories from Brazil. Because there's something much more important to count in the world than calories.
My role: Copy.
With: Vinicius Fuly, Caroline Lazarini
We also closed Big Brother Brazil's gym for an entire day and offered the participants fun activities instead :P
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