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Devassa Tudo Nosso

How many black and brown people are at bars and parties you go to? Are these people working or having fun? In Brazil, 47% of the population is made of POC, but we don’t see these numbers where major events happen. This is why Devassa created “Tudo Nosso” - an initiative to include more black and brown people at the core of places that embrace culture, entertainment and diversity. On stage, in the audience or wherever else they want to be. The “Tudo Nosso” platform secures tickets for the POC community to have a place above discrimination.

My role: Idea, script, copy.
With: Leon Guimarães

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