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Amstel Libertadores 2022

Experiential sport activations happen all the time, but can be very exclusive. Most fans don’t get to see a game in person nor experience it through the lenses of those fortunate enough. Amstel wanted to change the game. The beer brand not only took fans to watch the 2022 Libertadores final in Guayaquil in person, but also created a web series starring them, turning their passion and vision into a more inclusive space.

My role: Idea, copy.
With: Athos Santiago

Did I mentioned that I can also act? Check it out :P        

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